HomeResearch Articles Matching Enablement Approaches to Sales Personas

Matching Enablement Approaches to Sales Personas

  • A one-size-fits-all approach to sales enablement is not as effective as one that is targeted and audience-based
  • Best-in-class organizations align their sales enablement content and tactics to defined personas by taking time to categorize and define them
  • First-line managers are often overlooked when preparing sales enablement materials, yet they hold the key to sales force acceptance

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