HomeResearch Articles Measuring In-Person Event Performance: Telling the Whole Story

Measuring In-Person Event Performance: Telling the Whole Story

  • The significant cost required to execute in-person events prompts b-to-b executives to demand proof of ROI
  • Marketers can provide a credible account of an event’s total value by connecting measurement fundamentals to event goals
  • Various metrics may be required to produce relevant event performance reports tailored to different audiences
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