HomeResearch Articles Measuring Persona Effectiveness

Measuring Persona Effectiveness

  • Establishing metrics is essential to monitor progress, ascertain value, and determine areas for improvement in an organization’s persona efforts
  • Evaluation categories include the organization’s readiness to implement a persona-based go-to-market approach, as well as persona-based activities, output and impact
  • Compare the results of persona-based initiatives and traditional product-based approaches
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