HomeResearch Articles Measuring Teleprospecting Call Quality: It's What They Say That Matters

Measuring Teleprospecting Call Quality: It's What They Say That Matters

  • The lead development representative (LDR) team is often the most junior in a b-to-b organization, yet has more direct prospect interaction than any other function
  • Because LDRs have many unsupervised, unmanaged prospect interactions, the organization’s Demand Waterfall® performance and brand are continuously at risk
  • Monitoring and evaluating calls in order to mitigate risk can be simpler and less subjective than many sales leaders realize
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