HomeResearch Articles Measuring the Success of Key Opinion Leader Programs

Measuring the Success of Key Opinion Leader Programs

  • Key opinion leader (KOL) programs enlist influencers to build awareness and drive marketing’s impact among medical and scientific professionals
  • Although KOL programs must adhere to compliance requirements, measurement plans should do more than list activities completed
  • Use the SiriusDecisions Metrics Spectrum to guide and validate the selection of appropriate metrics
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?