HomeResearch Articles Medidata Solutions: Leveraging Data Science to Drive Industry Account-Based Marketing

Medidata Solutions: Leveraging Data Science to Drive Industry Account-Based Marketing

  • When moving to an account-based marketing (ABM) approach, organizations must make strategic and operational changes to collect and utilize the proper insights
  • For industry ABM, marketing should use a data science approach to support account and tactic selection
  • Cross-functional teams that include representatives from marketing, sales and other functions are a best practice for driving ABM success
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?