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Messaging Nautilus Arc 5: Inflection Points

  • The SiriusDecisions Messaging Nautilus™ is a best-in-class methodology for creating audience-centric messaging that connects with buyers
  • In Arc 5 of the Messaging Nautilus, marketers identify the information that the persona needs in order to proceed through each decision gate in the buyer’s journey
  • The SiriusDecisions Knowledge Requirements Template captures the questions the buyer persona needs answered at each buying stage
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