Messaging Nautilus Arc 6: Narrative Elements
- The SiriusDecisions Messaging Nautilus™ is a best-in-class methodology for creating audience-centric messaging that resonates with buyers
- In Arc 6 of the Nautilus, marketers create narrative elements that connect with buyers and compel them to progress through the buyer’s journey
- Use the SiriusDecisions Narrative Elements Template to capture the messaging that aligns to the persona’s knowledge requirements at each buying stage
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