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Messaging Nautilus Arc 7: Activation

  • The SiriusDecisions Messaging Nautilus™ is a best-in-class methodology for creating audience-centric messaging that connects with buyers
  • In Arc 7 of the Nautilus, marketers conduct a planning activity to ensure that final content deliverables align to buyer behaviors
  • The SiriusDecisions Messaging Activation Template captures key interactions, buyer actions, content types and delivery channels, as determined by persona research
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