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Messaging Nautilus Arc 7: Planning for Activation

  • The SiriusDecisions Messaging Nautilus®: Buyer’s Journey is a best-in-class methodology for creating audience-centric messaging that connects with buyers
  • In Arc 7, portfolio marketers conduct a planning activity with key messaging stakeholders to ensure final content deliverables align to buyer behaviors
  • The Messaging Nautilus Arc 7: Messaging Activation Plan Template captures key interaction types, content asset types and delivery channels, as well as ability to execute, as determined by persona research
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