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Messaging Nautilus Arc 8: Blueprint

  • The SiriusDecisions Messaging Nautilus®: Buyer’s Journey is a best-in-class methodology for creating audience-centric messaging that connects with buyers
  • B2B organizations must develop messaging that engages the individual buyer persona and the buying group
  • Arc 8 is the final step and represents the formal interlock and hand-off between portfolio marketing and the functional roles that activate messaging
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