HomeResearch Articles Messaging Nautilus™: Leveraging Sales and Product Input

Messaging Nautilus™: Leveraging Sales and Product Input

  • Most b-to-b messaging is product-centric and creates a disconnect between sales, marketing and product
  • Gathering input from cross-functional teams during the messaging process improves audience insight, the quality of messaging outputs and messaging adoption
  • Use primary market research data to provide new insight, validate assumptions and fill knowledge gaps about the target audience
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?