HomeResearch Articles Messaging Nautilus Template Arc 3: Intent

Messaging Nautilus Template Arc 3: Intent

  • The Messaging Nautilus Template Arc 3: Intent can be used by marketers to craft messaging strategy statements for the audience on the basis of demand type and buying scenario
  • Marketers enter information about their organization’s buyer personas, including demand type, buying scenario and intended actions, then describe messaging intent in terms of the purpose and design of the messaging
  • The final messaging strategy statement for each persona is a combination of the demand type strategy statement and buying scenario strategy statement
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