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Messaging Nautilus Template Arc 7: Activation

  • The Messaging Nautilus Template Arc 7: Activation can be used by marketers to capture key messaging components that must be considered to bring messaging to life, as determined by persona research
  • Marketers enter information about their organization’s buyer personas, then select the components for each persona to identify how they will meet the persona’s knowledge requirements at each stage of the buyer’s journey
  • The template documents interactions, desired outcomes, content asset types and delivery channels that map to each persona’s position in the buying cycle
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