HomeResearch Articles Messaging Nautilus™: The Benefits of Adopting an Audience-Centric Messaging Methodology

Messaging Nautilus™: The Benefits of Adopting an Audience-Centric Messaging Methodology

  • The SiriusDecisions Messaging Nautilus™ is a methodology for creating messaging that resonates with target audiences (e.g. buyers, customers, sales reps, employees)
  • Our messaging approach for the buyer’s journey uses market trends and buyer needs to connect with buyers and accelerate their buying decision process
  • Follow sequential steps to create a messaging blueprint that improves messaging consistency and increases process efficiency
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