HomeResearch Articles Microsites: The Beginning of the End?

Microsites: The Beginning of the End?

  • A very popular b-to-b tactic for many years, a number of forces are driving b-to-b marketers to consider the wisdom of microsite use
  • Improving technologies that bolster the broader Web site are a key reason why microsite use will likely wane
  • Despite their limitations, microsites are still viable if specific circumstances exist

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