HomeResearch Articles Mid-Size Public Relations Agencies 2015

Mid-Size Public Relations Agencies 2015

  • Public relations (PR) agencies help organizations maintain a positive brand perception and relationships with key stakeholders and influencers
  • Many PR agencies have broadened their service offerings beyond traditional media relations to include influencer relations, social media, content marketing and multimedia
  • This report summarizes the capabilities and benefits of PR agencies, and describes the differentiators and challenges of six vendors
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