HomeResearch Articles Migrating Customers to a New Offering

Migrating Customers to a New Offering

  • After a decision to sunset an offering, organizations must create transition plans to migrate customers to the offering’s replacement
  • Segment the customer base for the offering that will be sunsetted and develop transition plans for each segment
  • Formalized transition plans that are based on a detailed understanding of customers and their concerns are essential to minimize customer loss and maximize customer satisfaction during a migration
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