HomeResearch Articles Migrating Customers to a New Offering

Migrating Customers to a New Offering

  • After a decision to sunset an offering, organizations must create transition plans to migrate customers to its replacement
  • Segment the customer base for the offering that will be sunset and develop transition plans for each segment
  • Formalized transition plans that are based on a detailed understanding of customers and their concerns are essential to minimize customer loss and maximize customer satisfaction during a migration
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?