HomeResearch Articles Milestones for Delivering Respect and Relevance in the Age of the Customer

Milestones for Delivering Respect and Relevance in the Age of the Customer

  • Technology provides marketers and sellers with various ways to collect customer data and tailor interactions, but this can be perceived as intrusive or aggressive
  • The design of all interactions must focus on customer needs first – not the company’s – and deliver respect and relevance at every point
  • The cost in reputational damage to organizations whose interactions are not respectful and relevant is high, ultimately resulting in loss of trust and a negative impact on growth
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