HomeResearch Articles Millennials Will Dominate the Global Workforce in Five Years

Millennials Will Dominate the Global Workforce in Five Years

  • As the Millennial generation becomes a larger portion of the workforce, organizations must consider its key motivators, typical behaviors and workplace preferences
  • CMOs likely manage Millennials and, because they play a major role in managing the organization’s brand, can help attract new Millennial employees
  • Over the long term, Millennials will become increasingly important decisionmakers in B2B buying decisions
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