HomeResearch Articles Minimum Viable Product: Designing Successful Product Experiments

Minimum Viable Product: Designing Successful Product Experiments

  • Minimum viable product (MVP) is one of the most misunderstood and misused terms in product management today
  • Many product teams apply the term “MVP” incorrectly, leading to confusion and frustration from colleagues and customers, as well as missed opportunities
  • Using MVPs in an experimental approach can save money, improve agility, reduce waste and speed the creation of products that meet customer needs
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