Mobile Marketing: Its Impact Within B-to-B Campaigns
- B-to-b organizations that are slow in adopting mobile marketing are missing a major opportunity to improve campaign effectiveness
- As response rates for traditional tactics continue to diminish, mobile marketing provides an additional delivery mechanism to reach buyers
- To maximize effectiveness, mobile tactics must be included in campaign planning as part of an integrated multichannel tactic mix
You must log in to client portal for full access to this content.
Login