HomeResearch Articles Mobile Marketing: Its Impact Within B-to-B Campaigns

Mobile Marketing: Its Impact Within B-to-B Campaigns

  • B-to-b organizations that are slow in adopting mobile marketing are missing a major opportunity to improve campaign effectiveness
  • As response rates for traditional tactics continue to diminish, mobile marketing provides an additional delivery mechanism to reach buyers
  • To maximize effectiveness, mobile tactics must be included in campaign planning as part of an integrated multichannel tactic mix

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