Mobile Web Sites vs. Responsive Web: Choosing the Right Approach

When determining a mobile Web strategy, consider all online properties, including the main Web site and any microsites, channel portals or sales support sites
While dedicated mobile sites are ideal for a subset of frequently used mobile content, responsive Web sites enable content consistency across platforms and simplify site maintenance and updates
Web analytics insights into mobile access patterns and content consumption should inform the selection of a mobile approach

You must log in to client portal for full access to this content. Login

Take Action