HomeResearch Articles Named-Account Segmentation Strategies

Named-Account Segmentation Strategies

  • As b-to-b organizations look to deploy account-focused actions to an expanded list of accounts, the named-account type of account-based marketing (ABM) is becoming more prevalent
  • A lengthy list of named accounts presents challenges to marketers looking to scale their ABM efforts
  • Applying segmentation criteria to group and prioritize targeted accounts helps marketers support sales more effectively
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