HomeResearch Articles Named-Account Segmentation Strategies

Named-Account Segmentation Strategies

  • As B2B organizations look to deploy account-focused actions to an expanded list of accounts, the named-account type of account-based marketing (ABM) is becoming more prevalent
  • A lengthy list of named accounts presents challenges to marketers looking to scale their ABM efforts
  • Applying segmentation criteria to group and prioritize targeted accounts helps marketers support sales more effectively
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?