HomeResearch Articles National Instruments Account-Based Marketing Account Selection

National Instruments Account-Based Marketing Account Selection

  • Prioritizing target accounts in order to allocate account-based marketing (ABM) and sales resources must be given proper attention and analysis
  • By challenging the status quo on defined strategic accounts or refining sales-supplied lists with fact-based intelligence, ABM teams can effectively demonstrate marketing’s value to the organization
  • National Instruments is a good example of a company that allocated the right resources to the right accounts using a structured process that will facilitate ongoing improvements
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?