National Instruments Account-Based Marketing Account Selection

Prioritizing target accounts in order to allocate account-based marketing (ABM) and sales resources must be given proper attention and analysis
By challenging the status quo on defined strategic accounts or refining sales-supplied lists with fact-based intelligence, ABM teams can effectively demonstrate marketing’s value to the organization
National Instruments is a good example of a company that allocated the right resources to the right accounts using a structured process that will facilitate ongoing improvements

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