HomeResearch Articles Navigating Customers’ Internal Teams for Advocacy Asset Approval

Navigating Customers’ Internal Teams for Advocacy Asset Approval

  • Customer evidence assets such as case studies and quotes are in high demand by marketers and sales to support the buying process
  • Organizations often struggle to navigate their customers’ legal and corporate communications processes to secure approval of these assets
  • To remove barriers to approval, marketers should make the prospect of creating and approving advocacy assets low-risk, streamlined and beneficial for customers
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