HomeResearch Articles NetApp: Transforming the Content Mission

NetApp: Transforming the Content Mission

  • When trying to ensure content is available to fuel marketing and sales activities, many b-to-b organizations take a “more is better” approach
  • Analysis of process and performance shows that less can be more, so long as content is audience-centric and strategically aligned
  • Organizations should systematically address process and performance gaps and deliver content that provides competitive differentiation
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