HomeResearch Articles New Concept Demand: Implications for Product Management

New Concept Demand: Implications for Product Management

  • Product managers must adjust their activities to reflect the market context for a new concept offering
  • A new concept demand offering requires a distinctive approach to competitive analysis, financial forecasts and product requirements
  • Product managers play a central role in creating thought leadership for new concept demand offerings
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?