HomeResearch Articles New Markets: The Packaging and Pricing Decision Process

New Markets: The Packaging and Pricing Decision Process

  • New markets – including new verticals, geographies and enterprise sizes – constitute one of the five Intelligent Growth pillars for b-to-b organizations
  • Differences in buyer needs and market dynamics can significantly impact an offering’s composition and pricing for any sub-segment within a new market
  • Organizations must take a consistent approach to developing appropriate packages and pricing for each prioritized sub-segment
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