Next-Generation Demand Modeling: Driving Toward Higher Precision
- Demand modeling is the process through which marketing uses a set of assumptions to predict demand volumes and associated costs
- Traditional lead-based approaches to demand modeling cause inaccuracies that undermine marketing‘s credibility
- Next-generation modeling focuses on demand units and accounts for optimal buying group size, volume of required interactions and associated costs
You must log in to client portal for full access to this content.
Login