HomeResearch Articles Ninety-Four Percent of CMOs Plan to Make Changes to Their Marketing Organizational Structure

Ninety-Four Percent of CMOs Plan to Make Changes to Their Marketing Organizational Structure

  • A recent study surveyed more than 200 global CMOs and other marketing leaders in a range of industries on their plans for marketing organizational change
  • Although centralization of marketing teams remains popular, many organizations have begun pursuing other ways of changing their marketing team structure
  • Proper balance and optimization of marketing resources increases efficiency and effectiveness across the organization
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?