HomeResearch Articles Nurture in a Demand Unit Waterfall World

Nurture in a Demand Unit Waterfall World

  • Traditional nurture ignores the reality of how buyers make decisions, how they work together and the nuances of when individuals are involved
  • Nurtures often lack clear objectives and are not integrated into existing demand creation programs
  • Linear nurture programs are configured to control individuals from one interaction to the next without taking into account any individual or team signals
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