HomeResearch Articles OEM Partnerships Deep Dive: Operational Requirements

OEM Partnerships Deep Dive: Operational Requirements

  • Successful original equipment manufacturers (OEM) channel programs require a thorough analysis of each supplier’s capabilities and broad support from key stakeholders
  • Focus on imparting specific OEM knowledge to resellers and avoiding channel conflict in order to maximize results
  • Increase deal-level visibility to ensure continued organizational support and effectively contribute to partner opportunities
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