HomeResearch Articles OpenDNS: Building an Intelligent Hiring Model Based on Reverse Waterfall Analysis

OpenDNS: Building an Intelligent Hiring Model Based on Reverse Waterfall Analysis

  • Designing a hiring model to support rapid revenue growth requires accurate measurement of demand inputs and conversion rates
  • Hiring must provide the required resources to create sufficient leads and manage opportunities to support revenue objectives
  • The OpenDNS Intelligent Hiring Model relied on reverse-waterfall analysis based on the SiriusDecisions Demand Waterfall® to enable quarter-to-quarter revenue growth of 27 percent
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