HomeResearch Articles Operationalized Brand Measurement: Building the Indexes

Operationalized Brand Measurement: Building the Indexes

  • The SiriusDecisions Operationalized Brand Measurement Framework provides a structure for evaluating the performance of brand within the context of a b-to-b campaign
  • Indexes that organize brand metrics and summarize the distinct elements of brand performance serve as key enablers of operationalized brand measurement
  • When fluctuations in the index values are understood, they can be correlated with the business impacts they produce

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