HomeResearch Articles Operationalizing the Customer Retention Model

Operationalizing the Customer Retention Model

  • The SiriusDecisions Customer Retention Model helps to create a favorable environment for renewal and repurchase
  • To operationalize the model, B2B organizations must understand the decision-making groups and their implicit and explicit signals
  • Scoring these signals and monitoring progress through the customer lifecycle improves predictability and drives action toward retention
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?