HomeResearch Articles Operationalizing the Messaging Nautilus™: Message Testing

Operationalizing the Messaging Nautilus™: Message Testing

  • Historically, b-to-b organizations have conducted message testing after they develop the messaging – just before taking it to market
  • Waiting to validate messaging until the end of the messaging development process can lead to delays in market execution
  • Use the message testing and validation steps built into the SiriusDecisions Messaging Nautilus™ to improve the efficiency of message creation and execution
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