HomeResearch Articles Operationalizing Transactional Demand Creation

Operationalizing Transactional Demand Creation

  • Transactional demand creation focuses on driving a large number of small deals
  • This type of demand creation becomes increasingly important as organizations explore software-as-a-service (SaaS) and subscription-based revenue models
  • Effective transactional demand creation entails a distinct set of capabilities that require specialized skills, processes and technology
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