HomeResearch Articles Opportunity Type Sales Strategies: New Buyers

Opportunity Type Sales Strategies: New Buyers

  • Not all sales opportunities flow through the pipeline in the same way; ignoring this fact can detract from revenue performance
  • When selling to new buyers, sales organizations often need to overcome perceived risks
  • Where and when sales reps intercept new buyers during their purchasing process determines the appropriate selling approach

You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?