Optimizing Direct Market Reseller Relationships
- Direct market resellers (DMRs) are high-volume providers of IT products and services that go to market online and/or through a telesales organization
- B-to-b suppliers leveraging DMRs to help them meet sales objectives must adjust their channel marketing tactics and spend accordingly
- Using our TRED model, suppliers can identify what types of investments should be made to address the specific needs of DMR partners
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