HomeResearch Articles Optimizing Pre-MQL Nurture Strategies With Predictive Tactic Matching

Optimizing Pre-MQL Nurture Strategies With Predictive Tactic Matching

  • Buyer’s journeys are undertaken by individuals within a buying center, but each buyer persona has unique information needs that sellers must address
  • To nurture buyers, organizations must deploy appropriate tactics to meet buyer needs throughout the buyer’s journey of each persona within a typical buying center
  • Predictive tactic matching supports buyer’s journeys by automatically triggering tactic deployment to buying centers and their personas, even when the buyers are anonymous
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