Optimizing Pre-MQL Nurture Strategies With Predictive Tactic Matching

Buyer’s journeys are undertaken by individuals within a buying center, but each buyer persona has unique information needs that sellers must address
To nurture buyers, organizations must deploy appropriate tactics to meet buyer needs throughout the buyer’s journey of each persona within a typical buying center
Predictive tactic matching supports buyer’s journeys by automatically triggering tactic deployment to buying centers and their personas, even when the buyers are anonymous

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