HomeResearch Articles Outsourced Data Management: Key Considerations

Outsourced Data Management: Key Considerations

  • Data management is an ongoing struggle for b-to-b marketers who understand its importance but lack sufficient time and resources
  • A variety of third-party providers are available for the purpose of outsourcing critical data management tasks
  • Define your organization’s requirements in order to establish whether a partner or internal resources best meet its objectives

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