HomeResearch Articles Outsourcing Marketing Automation: Key Considerations

Outsourcing Marketing Automation: Key Considerations

  • Many b-to-b organizations invest substantial time and money in marketing automation platforms that fail to produce the anticipated results
  • Outsourcing some marketing automation tasks can help an organization meet its goals
  • Clear roles and responsibility definitions and guidelines for what activities can be outsourced are essential to keep the marketing automation effort on track
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