HomeResearch Articles Overcoming the Stigma of Reconstituted Leads

Overcoming the Stigma of Reconstituted Leads

  • The regular “reconstitution” of dead leads is the easiest way for marketing to become a systematic lead nurturer
  • B-to-b organizations that have instituted such efforts have run into resistance from sales not wanting to work reconstituted leads
  • Anticipating this resistance and hitting it head on increases the likelihood of reconstituted nurturing success
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