HomeResearch Articles Partner Engagement: Getting Your Unfair Share of Partner Mindshare

Partner Engagement: Getting Your Unfair Share of Partner Mindshare

  • Partners are constantly courted by multiple suppliers battling for a larger share of their attention and resources
  • If suppliers do not develop strategies to continually engage their partners, they will suffer declining participation rates and will quickly be lost in the crowd
  • Organizations that outperform their peers take a deliberate, focused and sustained approach to partner engagement
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