HomeResearch Articles PerkinElmer: Transforming a Marketing Organization to Improve Alignment and Business Impact

PerkinElmer: Transforming a Marketing Organization to Improve Alignment and Business Impact

  • PerkinElmer found that its disparate marketing teams were struggling with inefficiencies and a lack of focus on the right strategies and activities
  • Steve Hardy, vice president and head of marketing, embarked on a wide-ranging marketing transformation initiative
  • PerkinElmer applied the Eight Cs of Effective Organizational Design Model to transform its marketing organization, resulting in improved integration and impact
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