HomeResearch Articles Persona Development Service Providers 2016

Persona Development Service Providers 2016

  • B-to-b organizations often leverage service providers to build personas when their teams encounter time constraints or expertise gaps
  • Selecting the right service provider for persona work is critical because of the importance and far-reaching impact personas have on an organization
  • This report summarizes the capabilities and benefits of persona service providers as well as the specific differentiators and challenges of seven of these providers
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