HomeResearch Articles Personas: The Data That Matters for Segmentation

Personas: The Data That Matters for Segmentation

  • Increasingly precise demographic and firmagraphic data can be used to identify personas in the contact database in a way that supports segmentation
  • Because data is rarely perfect, organizations must form detailed plans to overcome potential pitfalls in completeness, accuracy and availability
  • Establish a process to update persona definitions in the database over time to account for the fluidity of attribute changes
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