HomeResearch Articles Portfolio Marketing: Launch Considerations for SaaS Offerings

Portfolio Marketing: Launch Considerations for SaaS Offerings

  • Use the SiriusDecisions Launch Tier Model to define appropriate categories for software-as-a-service (SaaS) releases
  • Because SaaS offerings are usually updated in frequent incremental releases, consider bundling these releases into newsworthy launch packages
  • To mitigate the risk of a SaaS release causing problems for users, a crisis communications checkpoint should be included in every SaaS launch plan
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?