HomeResearch Articles Post-Acquisition Lead Management Process Assessment

Post-Acquisition Lead Management Process Assessment

  • Following an acquisition announcement, assessing the acquired organization’s lead management process is critical to ensure a smooth integration
  • Examine the organization’s complete lead flow process, as well as its governance and measurement
  • Use a gap analysis to shed light on which aspects of the acquired organization’s lead management processes should be integrated or absorbed
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?